Chipotle to clotoresse up to 65 s
Chipotle to clotoresse up to 65 s
Chipotle is set to close up to 65 of its underperforming restaurants, reports Reuters. The move, announced by new CEO Brian Niccol Wednesday, comes as part of a shake-up that includes a revamp of its menu and digital and marketing strategies. The restaurant chain is looking to add in-app delivery to around 2,000 restaurants and is also set to launch a loyalty program by 2019, says Bloomberg. Chipotle’s stock has risen 60% since Niccol’s appointment in February, per CNBC.
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